Farmer J - London
Farmer J in King William Street, London, is a new venue catering for dine-in and on-the-go customers, effortlessly transitioning from morning to night, week to weekend and coffee to cocktails. Farmer J merges grab-and-go with a full-service restaurant, redefining the perception of fast casual dining and elevating the Farmer J experience and forkin’ good brand.
Designers Biasol looked to the founder’s Israeli background and the food and architecture of Tel Aviv for inspiration. With materials, colours and textures evocative of Israeli food and architecture, the space is casual, unpretentious and authentic, balancing functionality and atmosphere.
Photography: Focal Interior Photography
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"Materiality is used to create differing levels of intimacy depending on the service. A lighter material palette for the food bar entices day customers, while darker tones for the drink bar sets a cosier mood and scene for night service"